About Us

Hey! We’re Vertgar (And We’re So Glad You’re Here)

Our Purpose

At Vertgar.com, we believe every space — no matter how small — deserves to breathe. Our purpose is simple: bring modern, nature-integrated design into everyday urban life. We help you turn balconies, walls, and corners into lush, thriving vertical gardens.

This passion started in Chicago with a few pots of basil on a windowsill and grew into a mission to make greenery a part of urban living everywhere. We’ve seen firsthand how a vertical garden can transform a room, a building, and even a mood.

Our Mission

Every day, we create guides, inspiration boards, and step-by-step tutorials so you can design vertical gardens that fit your lifestyle and your space. We test layouts, irrigation systems, and plant combinations so you don’t have to learn the hard way. Whether you’re a first-time gardener or a design lover looking to add a touch of green, we’re here to guide you from idea to flourishing wall.

Our Vision

We’re working toward a world where vertical gardens aren’t just a trend — they’re a natural part of city living. We want to see thriving green walls in apartment balconies, office spaces, and community centers across the U.S. and beyond.

Our Core Values

  • Sustainability—We design with the planet in mind, using eco-friendly materials and water-wise planting.
  • Simplicity—Garden care should fit into real life, not overwhelm it.
  • Design—Every project blends beauty with function.
  • Inspiration—We share ideas that spark your creativity.
  • Well-being—Green spaces are for mental clarity, joy, and better living.

Meet Our Expert Team

Emily Hart – Founder & Creative Director

Urban Garden Designer | Sustainability Advocate | USA
Emily grew up in a small Chicago apartment with a “backyard” of potted herbs. After earning her degree in Urban Design, she shifted from large-scale renewal projects to personal-scale vertical gardens. A trip to Barcelona, where she saw an entire building alive with plants, became the turning point for Vertgar.com. Today, Emily blends aesthetics and practicality to help anyone create a vertical garden that thrives.
📧 [email protected] | 📸 Instagram: @vertgar

Daniel Brooks – Horticulture & Sustainability Expert

Plant Science Educator | Green Infrastructure Consultant | USA
Daniel’s love for plants began in his grandmother’s greenhouse. With over 15 years in Environmental Horticulture, he specializes in pairing the right plants with the right spaces. His philosophy: sustainable gardens are the most beautiful. At Vertgar.com, he shares in-depth plant care guides and teaches the science behind successful vertical gardening.
📧 [email protected] | 📸 Instagram: @vertgar_plants


How We Actually Do This Work

We research, test, and refine every idea before sharing it. From trialing irrigation systems to experimenting with drought-tolerant plants, we put designs through the real-life test so you can trust our recommendations.

Why Trust Us?

We combine decades of hands-on gardening and design experience, academic expertise, and a commitment to sustainability. Our content is fact-checked, regularly updated, and informed by real-world results — both our own and those from our community.

Our Community (That’s You!)

Our readers shape Vertgar.com. Your questions, successes, and even your plant mishaps inspire the guides we write and the ideas we share.

Our Promise to You

We promise honesty, transparency, and practical advice. If something doesn’t work, we’ll tell you. If we find a better method, we’ll share it.

Let’s Stay Connected

Questions? Ideas? Need advice for your next green wall? We actually read our emails.
📧 [email protected] | 🌐 https://vertgar.com